Why CEO Greg Creed Promises A 'Better Taco Bell' [THE BRIEF]

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Taco Bell CEO Greg Creed told reporters that the chain, famous for its "fourth meal" option, is going to get a little healthier based on stricter nutritional standards, Ad Age reports. In other words, it's trying to make 20 percent of combo meals only have 666 calories and under, thus accounting for one third of America's recommended daily guidelines. Creed says he wants his company to stay virtually the same, just as a "better Taco Bell."

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