SOCIAL MEDIA INSIGHTS: Brands Are Taking Forever To Respond To Customer Twitter Questions Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.
Brands Are Interacting With Users More On Twitter, But Taking Longer (Marketing Charts)
Socialbakers found that brands don't even respond to 38% of questions asked on Twitter, and are taking 10% longer to get to the questions they answer than in the previous quarter. The report, which covers "Social Care" practices, shows that brands in finance are the most adept at customer service on social media, followed by airlines and telecom companies. Read > Pinterest Enriches Pins Allowing More Actions In Effort To Lure Brands (Marketing Land)
Product pins, for example, will show data on pricing and availability and where to buy the item. Retailers, brands, and movie studios will be early adopters of the new pins. Read > A Round-Up Of Coverage Of The Tumblr-Yahoo Deal (Business Insider)
It's expected that Yahoo will announce its acquisition of Tumblr at a press conference today in Times Square. Tumblr, the blogging platform and social network would be the crown jewel in Yahoo's efforts to revamp and, in the words of its CFO, become "cool again." Tumblr would bring Yahoo the young audience it so desperately craves; it is especially popular among teens and young adults, as we discussed in our recent report on teens' mobile habits. It also has a mobile footprint, opting to release its first major ad initiative on mobile, as we outlined in our social media ad report, which included a primer on Tumblr as an ad platform. However, Tumblr may also bring some headaches: it is full of racy content, to put it mildly. Read > More Coverage Of The Tumblr-Yahoo Plans The Future Of Mobile And Social Could Challenge Legacy Social Networks (TechCrunch)
Mobile is changing the way we use social media, not just providing another screen for it. Are the legacy social media players ready? Read > Google: 3 Apps We Want To See Made For Glass (The Next Web)
The team behind Google Glass is dreaming up what apps they'd like to see made for the yet-to-be publicly released product. - Isabelle Olsson, lead industrial designer: "I’m really in to karaoke. If there was a way to sing and have the lyrics located in Glass, so that you could face your drunk friends as you scream, that would be awesome."
- Charles Mendis, Glass engineer: "I would love to be able to pay with Glass. To just say, ok, pay, and then move on."
- Steve Lee, product director: "I am an exercise fanatic, and would love to have a fitness app on Glass, and to have it integrate with my heart rate monitor. With that app, I could have information relevant to my workout fed to me, without breaking my stride. This would also make cycling a much safer activity."
Eslewhere, Drew Olanoff offers a Google Glass "Year-in-Review." Read >  Americans Share Less On Social Networks Than Other Nationalities (Marketing Charts)
In a recent survey by Ipsos OTX, 15% of Americans said they share "everything" or "most things" on social networks compared to 61% of citizens in Saudi Arabia and 53% in India. This is important to brands, because the more information someone shares, the more effective targeting becomes. Read >
How Facebook Stock Has Performed In Its First Year (MarketWatch)
Friday marked the one-year mark since Facebook went public. It was the largest initial public offering for a technology company ever. Facebook's stock has had its ups and downs throughout the year. After going public at $38 per share, it hit a low at $17.55 in September 2012, before hovering around $25-27 over the past few months. Read > 
Financial Times Twitter Accounts Hacked (New York Times)
Several Twitter accounts as well as the website belonging to The Financial Times were hacked on Friday by the Syrian Electronic Army. The hackers defaced a few of the FT's headlines and linked to a YouTube video of an execution. The Syrian Electronic Army has attacked the social media accounts of dozens of media outlets, including The Guardian, BBC, NPR, Reuters, and the AP. Read > Allowing Users To Be Themselves On Social Networks (LinkedIn)
In recent years, some social networks such as Facebook and Google+ have implemented features that allow users to hand-select who in their network they want to share certain posts with. Google+ is built around that whole idea. In doing so it lets us "be free to be different, to get out of the box we are in because of our history in one community," writes Jules Polonetsky, director at The Future Of Privacy Forum. Read > Please follow SAI on Twitter and Facebook. |
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