Negative Buzz On Social Media Can Cause Sales To Plummet

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McKinsey: Negative Social Media Buzz Can Affect Sales (AdAge)
The consulting firm McKinsey & Co. discovered that bad buzz for an unnamed telecom client hurt sales by 8%. Initially the firm couldn't find any correlation between social media buzz and sales when analyzing overall data changes, or by applying an algorithm to define sentiment. However, when the firm "hand tabulated" sentiment in social media comments — in other words, once humans read through social media comments — the insights surfaced. Read >

Social TV Is Still Relegated To Small Audience (Council For Research Excellence)
Despite the buzz about social TV, only 12% of consumers interact with TV-related content on social media on a daily basis, according to findings from the Council for Research Excellence. Other data has shown that weekly or monthly social TV usage is more widespread. Read >

Click here to see a preview of BI Intelligence's new report on social TV and how it is being used by brands to amplify TV campaigns.

How Brands Can Leverage Pinterest For Father's Day (Curalate)
Pinterest has added a "Father's Day" category just in time for Dad's big day. Create a Pinterest board under this category, select some colorful images that will be your pins, and promote cross-channel across other social platforms like Facebook and Twitter. Read >

Google Buys Waze For $1.1 Billion (TechCrunch)
Google acquired traffic data map Waze, giving a social data boost to its mapping business. The startup's CEO, Noam Bardin, said the app is now close to 50 million users and that he is "excited to build the best map in the world." Earlier reports indicated that Facebook and Apple were also in talks to acquire Waze. Read >

Unruly Opens Social Video Lab (Unruly Media)
Online video analytics company Unruly has opened a social video lab to predict when videos will go viral. The lab uses a "viral success algorithm" called Unruly ShareRank that evaluates ads for viral potential and return on investment. Since 2006, Unruly has tracked more than 329 billion video views for its clients, including Coca-Cola, Microsoft, T-Mobile, Volkswagen, Warner Brothers, and Adidas. Read >

[INFOGRAPHIC] Average Facebook Page Performance For May 2013 (Quintly)
How did your Facebook Page stack up against others during the month of May?

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