This summary and review of the book, Positioning: The Battle For Your Mind, was prepared by Nyoki Mokeba while a Marketing major in the College of Business at Southeastern Louisiana University.
This summary and review of the book, Positioning: The Battle For Your Mind, was prepared by Nyoki Mokeba while a Marketing major in the College of Business at Southeastern Louisiana University.
Read more:
A Summary and Review of Positioning by Al Ries and Jack Trout for Thinking Executives and Those Who Want to be One | Bookstove
David Wyld, Professor of Management
Southeastern Louisiana University
Wyld About Business (http://ping.fm/OMW60) and
Management in a Minute (http://ping.fm/9HMeU)
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