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 Today's advice comes from Mike Mooslin, President of Color Me Mine: "Consistency is probably more important than anything else, next to location. That’s what gives your brand acceptability and trust and credibility." In 1998, Mooslin started working at Color Me Mine, a paint your own pottery franchise, when the company only had three locations. Today they have more than 140 locations. Mooslin advises any business striving to become a franchise to maintain consistency because if all of your stores promise the same look, feel and service, your customer's expectations will always be met. He says a business will know when they are ready to become a franchise when it has an established formula or business model that makes sense. This will lay the groundwork for the consistency necessary for it to succeed as a franchise. "Denny’s is going to have good coffee and cold eggs, but it’s going to be the same at every Denny's you go to across the country. You deliver on the expectation and your ability to deliver on the expectation means you’re absolutely consistent all the time. You never want to create more expectation and deliver below that expectation." Want your business advice featured in Instant MBA? Submit your tips to tipoftheday@businessinsider.com. Be sure to include your name, your job title, and a photo of yourself in your email.
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