James Van Der Beek Is The Face Of The HTC Phone [THE BRIEF]

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Turner Broadcasting and Funny or Die joined forces to make short-form comedy sketches starring James Van Der Beek — aka Dawson from "Dawson's Creek" — to promote the HTC smartphone. The videos will roll out later today. “Funny or Die is an expert in this space – creating content that makes people laugh, that people want to share within their social circles, and that brands trust to help make deeper connections with consumers,” said Ed Wise, senior vice president of Turner Branded Entertainment, in a statement.

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Previously on Business Insider Advertising: