LinkedIn Is The Most Effective Social Network For Salespeople

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Salespeople Using Social Media Outsell Their Peers (A Sales Guy Consulting)
In 2012, 73% of salespeople using social media outperformed their traditional counterparts, according to a a report issued by A Sales Guy Consulting. The top-selling sites of the year were, in order, LinkedIn, Twitter, and Facebook. Despite this success, 75% of survey respondents said they have not received any formal training from their employer on how to use social media. Read >

Google Glass: What Businesses Need To Know (Forrester)
Although Google Glass isn't expected to come to market until 2014, businesses should begin thinking about ways to use the product. Google is stressing that Glass is meant to be a uniquely tailored experience, and businesses that attempt to shrink their brand's mobile presence into Glass will be unsuccessful. Think of it as a wearable experience — users will literally be wearing your brand in front of them. Read >

Twitter's Users Can't Believe Its Ads Work (AYTM)
Twitter appears to be overly bullish about its advertising program. According to a recent survey, only 11% of Twitter users think Twitter ads, such as Promoted Tweets are very effective, and only 5% say they think ads before or during online videos are very effective. Slightly more than half of the survey's respondents report having a Twitter account currently, and of those that do, just 13% said they often watch videos, including those from YouTube and Vine. Read >

Social Marketing Metrics That Matter (Mashable)
Mashable asked a panel of successful young entrepreneurs to share which social media metrics they track. After all, if you don't know how to filter through the noise, you'll have a difficult time making sense of the complexities of online social interaction. Here's what the panel judged most important to track:

Reach
Influencers
Virality
Repeat Engagement
Stories
Conversions
Content Distribution
Relationships

Click-through to read a bit of detail on each metric. Read >

Yahoo Acquires Tumblr (Yahoo!)
It's official: Yahoo is acquiring the mobile-savvy Tumblr blogging service for a reported $1.1 billion. Writing on Yahoo's Tumblr page, CEO Marissa Mayer said, "We promise not to screw it up." Read >

The Social Commerce Opportunity For Yahoo's Tumblr Business (Social Commerce Today)
There are lots of theories as to why Yahoo would pay $1.1 billion for Tumblr, which only made $13 million in 2012. One of the more interesting guesses is that Yahoo wants to tap into social commerce, and compete with Pinterest and Groupon. Tumblr is positioned to do so in two ways:

Leverage the communities that have formed around particular subjects and sell items to these groups in bulk (think Groupon).
Tumblr's users love to share products that inspire them. Tumblr can capitalize on this by placing a "Buy" button on pages. Read >

Yahoo Reveals 'Re-Imagined' Flickr (Business Insider)
Rounding out its big day of announcements, Yahoo demoed a revamped look for Flickr — its image-sharing service. Each user will get a terabyte of storage for free. Read >

Our Round-Up Of Yahoo-Tumblr Coverage: