We're On Social Media, But We're Still Talking About TV

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Viewers Are Devouring TV Content On Social Media (Viacom)
Mass media company Viacom International Media Networks, has released a study examining the TV-watching habits on social media. The study, which included 5,000 people who use two or more social media platforms on at least a weekly basis, found that viewers average 10 TV-related activities on social media on a weekly basis. The most popular activities included interacting with friends and family around TV (72%) and searching for information and show schedules (66%). Read >

Twitter's New Ad Tools Are All About The Second Screen (Twitter)
Twitter is pitching its new ad product Twitter Amplify to brands as a way to continue the stories they tell in TV commercials — online and on mobile. Thanks to new analytics, Twitter will automatically know what ads aired on which shows, pair that data with users who tweeted about those same shows or events, and serve those users ads that tie in with the TV commercials that aired during the programming. This strategy is all about leveraging Twitter's mobile usage as a "second screen" companion app to TV. As Twitter itself highlighted in its announcement, "64 percent of mobile-centric Twitter users use it in front of TV at the home." Read >

Please see our new in-depth report, the "Social Media Advertising System Explained," for more information about social media ad products.

Pandora Enables Facebook Auto-Sharing (BTIG Research)
When Facebook launched its open graph initiative in 2011, Pandora was very vocal about not wanting to participate: "It's true that music is a social experience, but it's also a very private experience … We have to be very cautious," said Pandora founder, Tim Westergren. Apparently Pandora management changed its mind: the music service has enabled Facebook sharing with its latest update on iOS. Read >

30 Under 30 In Social Media (Forbes)
Social media has a lot of movers and shakers pushing the envelope in all corners, from philanthropy, to mobile, to blogging. Read about the up-and-coming stars in social media. Read >

24 Signs That You Are A Social Media Guru (Digiday)
Are "curation," "aggregation," and "amplification" normal parts of your everyday vocabulary? Do you check your Klout score every day? If this sounds like you, you might be a Social Media Guru. Find Out >

Infographic: Thirty Overused Buzzwords In Digital Marketing (Mashable)
Here's a related infographic: We've probably all been guilty of overusing the word "synergy." But have you ever said "growth hacker" in a conversation? Read >

How Much A "Share" Is Worth On Each Social Network (AddShoppers)
Consumer behavior changes, depending on your environment, and social media is no different. Pinterest is a popular site for people interested in apparel, whereas Twitter drives the most electronics sales.

Social Commerce Infographic