Marketing Mondays: New Superman Movie Will Have The Most Commercialization Ever: 100 Marketing Tie-Ins

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		Home Tech Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life Monday, June 3, 2013 Advertisement If you like product placement in your movies, then you're going to love "Man of Steel," the new Superman movie. Ad Age reports that 100 companies have paid a combined $160 million for the rights to do promotional tie-ins. It's possibly the biggest ever number of marketers attached to a single movie. Ad Age says: With 100 partners, “Man of Steel” appears to have topped Universal Studios' animated film “The Lorax,” released in March 2012. It had a reported 70 promotional partners. The bar for ludicrous numbers of product placements was set back in 2002, when MGM loaded up the James Bond movie "Die Another Day" with 20 marketing partners, who spent $100 million to be in the movie or to run promotions around it. Here's a partial list of marketers involved in the "Man of Steel": Warby Parker (Clark Kent's glasses) Carl's Jr. ("Super Bacon Cheeseburger") Chrysler (two different Superman cars) Gillette Walmart Hershey's Sears Army National Guard Kellogg Nokia Hardee's Nokia / Lumia SEE ALSO: The Evolution Of James Bond Movie Product Placement Please follow Advertising on Twitter and Facebook. Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the Advertising RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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