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How Effective Is Tumblr For Brands? (PerformanceIn)
Tumblr only made $13 million in ad revenue in 2012. But that doesn't mean it isn't a space that is ripe for brands. First off, Tumblr has 300 million unique monthly visitors, which makes it one of the largest sites on the web. Secondly, Tumblr is unique in that it focuses more on design than text-based content. Brands need to know how to conform to that environment. As Tumblr's founder, David Karp once said, Tumblr gives agencies "space and a canvas to create ads that win awards." Tumblr recently rolled out sponsored posts, the first time its users are seeing brand content directly in their feeds. Read > Facebook To Streamline Ad Unit Offerings (Mashable)
In an effort to make life easier for marketers, Facebook announced its plan to streamline its ad unit offerings from 27 to roughly half that figure. Here's the official announcement from Facebook. Read >  Social TV: How Social Media Is Amplifying TV Advertising (BI Intelligence)
TV advertising is a $350 billion market. Viewers are increasingly using social media while watching TV shows and movies, establishing a major new business: social TV. The real potential of social TV is in the data generated by audience activity. It's also a way for brands to extend their TV campaigns into the social media realm. (Note: This content is subscription-only, but you can sign up via the link for a free two week trial.) Read >
How To Add A Live Twitter Feed To Your PowerPoint Presentation (Social Media Today)
- Determine what type of Twitter feed you want to include
- Choose a website to display the Twitter feed
- Install the LiveWeb PowerPoint add-in
- Open PowerPoint and choose the slide to display the Twitter feed
- Make sure the add-in is installed on any computer that will use the PowerPoint file Read >
7 Reasons Why A Blog Is Vital To Your Social Media Strategy (Memeburn)
Blogging is a critical component to an effective social media strategy. Here's why: - Social media falls flat if you don't have anything to say
- Having a blog is a great way to boost your search engine optimization and social media optimization
- Blogs can expand your younger audience
- Use your blog as a conversation starter on social media
- Broaden your scope with a variety of blog content
- Ask questions on your blog, and continue the conversation on social media
- Leverage your blog to bring people back to your website Read >
Twitter Lands Another Big Ad Deal (Ad Age)
Following Twitter's big ad deal with Publicis Groupe, the company has now signed a global strategic partnership with WPP Group, which will take advantage of Twitter data to inform more effective campaigns and enhance ad targeting. Read > Facebook Will Surface More Local Business Information (MarketingLand)
Facebook also announced a new Open Graph object type (called a "Business Object") that will help surface local business information in News Feed, Graph Search, Check-Ins, and Pages. Read > 
Publisher Delivers New Social Commerce Concept (SetThat)
Social shopping sites are popping up everywhere now, but there is one new startup with an interesting take on social commerce. SetThat allows users to curate collections of products that work well together and then they can earn 2% commission on any item that generated a sale as a result of their set. Read > Please follow SAI on Twitter and Facebook. | 
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