What Impact Does It Have When A Friend Likes Something On Facebook?

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Study: 35% Of Social Network Users Do Nothing When Their Friends "Like" A Brand (AllFacebook)
57% of social media users in the U.S. have liked their favorite brands, but 35% of users said there is no impact on them when their friends like a brand, according to a new global study by Adobe. Moreover, when asked why a user liked a brand, the most common answer, at 53%, was that they already regularly buy that brand's products or services. In other words, many are not new customers or audiences for the brands. Read >

Business Insider Intelligence, our new social media and mobile industry research service, recently published a report on the best strategies and tactics for social commerce business models.

5 Social Media Gaffes To Learn From (Socialble Blog)
Social media is still a fairly new marketing tactic, and so we've seen plenty of brands make gaffes. Don't be one of them! Learn from these brands — large and small — who slipped up on social media and paid the price. Here are a few of them.

Failure to disclose: Snicker's failed to let audiences know that it had paid celebrities to tweet pictures of themselves eating the candy bar. That's a breach of commercial law in the U.S.
Lack of sensitivity: HubSpot momentarily suffered a lapse of judgment and advised marketers on how to exploit Hurricane Sandy news to amplify their sales and marketing efforts.
Social media rage: A high-end chef Marc Orfaly suffered one of the most popular episodes of this increasingly common malady when a woman complained on Facebook about a pumpkin pie she ate at Pigalle's.

Click through to read the rest. Read >

Hashtags Are Coming To Your Facebook News Feed (Facebook)
Facebook launched a new hashtag feature that will make topics searchable in its Graph Search product. Other social networks, such as Twitter, Instagram, Tumblr, and Pinterest have had a hashtag feature for some time. Read >

Fiat's Clever Marketing Tactic On Twitter (Business Insider)
Most brands want as many Twitter followers as possible, but not the Fiat 500 Abarth in Germany. The auto company played off the line, "too fast to follow" by blocking users from following its Twitter account. Clever or pointless? Read >

10 Social Media Best Practices For Publishing Content (salesforce)
1. Treat each social network as its own entity
2. Always provide an option to share
3. Set up publishing and approval permissions and processes
4. Build for mobile
5. Don't forget about nights and weekends
6. Use your social networks to promote existing content
7. Use your data to determine what works
8. Set a content calendar that syncs up with other marketing objectives
9. Implement tracking codes on links
10. Don't be afraid to experiment with different platforms and content Read >

How Businesses Can Stand Out In Social Media (MediaBistro)
In any given minute, more than half a million comments are posted to Facebook, 347,000 tweets are submitted on Twitter and 3,600 photos are shared on Instagram. For businesses looking to stand out across all platforms, the key is to understanding social media user data.

BII drowning in data