Google's Lack Of Access To FBX Is A Huge Opportunity For Smaller DSPs

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Google does not have access to FBX, Facebook's ad exchange, and now smaller demand side platforms are reaping the benefits.

Facebook doesn't want its rival Google to see FBX inventory (and data that comes with that inventory). One ad exec likened it to Facebook not dropping its pants in front of its number one rival.

As such, smaller DSPs such as Turn, MediaMath, and AdRoll are picking up new clients from Google, because the digital giant isn't permitted access inside the social network party. (AdAge)

In Other News ...

Facebook acquired Onavo, a mobile data analytics company, for a reported $200 million. Based in Tel Aviv, Facebook now has its first office in Israel. (TechCrunch)

Twitter's second highest-paid employee last year was its SVP of engineering, who made $10 million in cash and stock. (Reuters)

A study conducted by Professor Ian Rowe of London's University of Kent revealed that comments on Facebook are "about twice as civil as the anonymous" comments found on The Washington Posts's comment section. (University Of Kent)

bii native ad budget 6months An algorithm developed by researchers at Cornell and Carnegie Mellon University can tell a Twitter user's life story based on his/her tweets and interactions on the social network. (MIT Technology Review)

For a new report on the native-social ads rush, BI Intelligence spoke to leaders in the native advertising space, including major ad buyers, investors in up-and-coming social media networks like Pinterest, and social media analytics experts to understand the forces driving the stampede into native-social advertising. We examine the top formats, dig into Facebook's suite of native ad products, and look at how effective native-social ads can be. (BI Intelligence)