How do you stand out in today's business world? One of the best ideas is to pay attention to creating and managing your "personal brand." Here's a great clip to watch from the Today Show, with marketing expert Martin Lindstrom, author of Buyology.
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Have any ideas on personal branding? Post them as comments below.
David Wyld, Professor of Management
Southeastern Louisiana University
Southeastern Louisiana University
Wyld About Management (http://wyldaboutmanagement.blogspot.com/) and
Management in a Minute (http://managementinaminute.blogspot.com/)
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