Instant MBA: If You're Satisfied, You're In Denial

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		Tech Media Wall Street Markets Strategy Sports Lifestyle Politics Europe Video Latest Friday, July 8, 2011 Advertisement Today's advice comes from IKEA CEO Mikael Ohlsson's interview with The Wall Street Journal: "We are never satisfied. That is a large part of what makes IKEA successful. We are always critical. We ask: Why can't we do this better? Why can't it be cheaper? "We swing between frustration and inspiration and are never complacent. If someone says, 'Well, this is pretty good,' then he or she is in denial. Because it can always be better," he says. Ohlsson, who started his career at the company in the carpet section of an IKEA store in Southern Sweden, says the improvement process involves hundreds of mistakes until you finally get it right. Want your business advice featured in Instant MBA? Submit your tips to tipoftheday@businessinsider.com. Be sure to include your name, your job title, and a photo of yourself in your email. Please follow War Room on Twitter and Facebook. Share this: Buzz Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.careers@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the War Room RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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