Facebook Has Little Effect On What You Buy Online

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		Tech Media Wall Street Markets Strategy Sports Tools Travel Politics Latest Video Friday, April 1, 2011 Facebook Has Little Effect On What You Buy Online While Google is "super nervous" about the growth of Facebook, here's one data point to put the search company at ease for right now. According to a Goldman Sachs survey, social sites have very little influence over online shopping decisions. Search engines, and recommendation engines have a much greater influence. As long as Google has influence over shopping habits, it will continue to pull in big ad dollars. Advertisers tend to want to advertise where there's a chance a purchasing decision can be influenced. However, in the not too distant future Facebook could become an e-commerce juggernaut with more influence over online shopping. If and when that happens, Google should be really worried. Read » Also On SAI Today: AOL Is Going Hard After The New York Times – The SAIcast Discuss LIFE AT QUORA: Free Lunch, Free Yoga, Weird Keyboards, And Much More LOVE AND HATE: Tech Employees Rate Their CEOs Eric Schmidt Tried To Get Google To Hide His Political Donation In Search Results Advertisement CHART OF THE DAY: Amazon Still Has A Gigantic Growth Opportunity, Even In Books And Electronics CHART OF THE DAY: Myspace's Revenue Collapse CHART OF THE DAY: How Many Users Does Twitter REALLY Have? Share this email: Buzz Facebook Twitter Digg Reddit StumbleUpon The email address for your subscription is: dwyld.kwu.careers@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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