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Thursday, July 28, 2011

{Special goodies} Two no-cost things to help your business


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Hi David!

l am excited to share two things with you today that could ease your mind and/or pocketbooks:

1) Convert more!

On Monday, August 1 at 10am Pacific/1pm Eastern
, I am hosting a webinar with good buddy Jonathan Mead, who will be sharing what he has learned about creating offers that actually sell. There is nothing more heartbreaking than putting tons of effort and energy into designing a product or program, only to see anemic sales, or no sales at all.

Jonathan fits in what has been deemed the Third Tribe perspective -- he has tons of smarts about internet-based business, persuasion and marketing, but his moral and social compass points to doing business in an ethical way that builds community and good will.


Your offer is really everything - it's the foundation of your entire business, and can make or break you. When this is aligned, everything just works. When it's not, no matter how hard you work, little or nothing happens.

This webinar is no cost, and Jonathan will cover great information so you can tweak your sales pages yourself. He will also share other ways to work with him if you want more help. But in a very non-pushy way. :)

http://bit.ly/neVZ2I

(my affiliate link)

2) Write off more business expenses

My good friends  Nick Reese and Kyle Durand have just released a business card sized tax table which takes 1,000 pages of obscure tax code and synthesizes it into very simple rules that will help you decide what is tax deductible and what isn't. Kyle is my resident uber-smarty pants post-doctorate tax attorney who revels in making complex tax laws clean, lean and simple. Nick has already built multiple businesses and is only in his mid-twenties. I spent 30 minutes at a get-together in Harlem being blown away by Nick's plans for the next stage of his business (don't tell him I didn't understand about 40% of what he was talking about -- I feigned understanding, because I knew it was really smart).

Get your no-cost tax table here:
http://www.taxreceipts.com/

I am heading to California next week for some long-awaited time with my family. Enjoy your week!

-Pam


Pamela Slim
email: pam@pamelaslim.com
phone: 480-455-1442
twitter: @pamslim
web: www.escapefromcubiclenation.com

My philosophy: Entrepreneurship, at its heart, is aligning your purpose for being on earth with a business idea so compelling that you must do it, despite the fears that hold you back.
Ganas Consulting LLC 3514 N. Power Road Suite 113 Mesa, Arizona 85215 United States (480) 455-1442

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Thursday, July 28, 2011


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Facebook Users Barely Ever Use Facebook Apps


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Thursday, July 28, 2011
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Facebook Users Barely Ever Use Facebook Apps

Facebook users spend most of their time in the News Feed, the river of information about your friends, and comparatively very little (just 10%) using apps according to a comScore report on how people use Facebook. 

This is interesting because the biggest app company, Zynga, filed to go public, and more generally because tons of Facebook apps are getting zillions of VC money all the time.

If people spend so little time on Facebook apps, why the excitement?

First of all, 10% of usage on Facebook, the second biggest site in the world, is still a huge market.

And also almost certainly because those who do use apps, use them a lot. Social games are a perfect example: not everyone plays them, but those who do, play them a lot. And a smaller minority pay for virtual goods in those games, but that minority pays enough to fund a thriving social games industry.

It's definitely possible to build big businesses on the Facebook platform. But those numbers are a useful reality check: Facebook isn't becoming a new internet, with Facebook apps replacing websites, as some fear. People still overwhelmingly use Facebook for what it's designed for: knowing what our friends are up to. Read »


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