Big Ideas 101: Malcolm Gladwell on Spaghetti Sauce...the Nature of Choice and Happiness

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Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. In this TED Talk, Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness. Watch below and comment here on the blog:





David Wyld, Professor of Management
Southeastern Louisiana University

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