Here's Why YouTube Wants To Spend $100 Million On Original Video

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		Tech Media Wall Street Markets Strategy Sports Tools Travel Politics Latest Video Thursday, April 7, 2011 Here's Why YouTube Wants To Spend $100 Million On Original Video Despite the rise of Netflix streaming, iPads, mobile apps, and Facebook, plain-old TV viewing is still an incredibly popular activity -- and the number of hours that Americans spend in front of the boob tube each month is still growing. Americans watched TV for an average 154 hours and 5 minutes during Q4 of 2010, Nielsen estimates, up slightly from the same period in 2009. That's more than 5 hours per day, on average. Netflix streaming leads the pack among online video services. Those who watched video online in February spent an average 9 hours and 16 minutes streaming from Netflix, according to Nielsen. But that's still less than 10% of monthly "TV time." Meanwhile, YouTube -- still the most popular video site by unique viewers and number of streams -- only kept people tuned in for an average 2 hours and 14 minutes in February. That is precisely why Google is reportedly going to spend up to $100 million financing original content for YouTube, in an effort to get people to spend more time on the site. Read » Also On SAI Today: Larry Page Just Tied ALL Employees' Bonuses To The Success Of Google's Social Strategy The Aggravating Story Of How My Alma Mater Is Killing My Startup Bing's Beautiful iPad App Blows Google's Out Of the Water AIRPLANES, SPACESHIPS AND SUBMARINES: The Ridiculous, Sexy Life Of Richard Branson Advertisement CHART OF THE DAY: Surprise! John Chambers Has Been Worse For Shareholders Than Steve Ballmer CHART OF THE DAY: Android Blows Past iPhone -- Even If You Include iPod Touch CHART OF THE DAY: Facebook Has Little Effect On What You Buy Online Share this email: Buzz Facebook Twitter Digg Reddit StumbleUpon The email address for your subscription is: dwyld.kwu.careers@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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