This summary and review of the book, Gen BuY; How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail, was prepared by Amanda Lemoine while an MBA student in the College of Business at Southeastern Louisiana University.
This summary and review of the book, Gen BuY; How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail, was prepared by Amanda Lemoine while an MBA student in the College of Business at Southeastern Louisiana University.
Read more:
A Summary and Review of Gen Buy: How Tweens, Teens, and Twenty-somethings are Revolutionizing Retail by Kit Yarrow and Jayne O’deonnell for Thinking Executives – and Those Who Want to be One | Bookstove
David Wyld, Professor of Management
Southeastern Louisiana University
Wyld About Business (http://ping.fm/GRdJt) and
Management in a Minute (http://ping.fm/YJRl8)
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