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Monday, June 20, 2011

Don't Be Afraid To Reinvent Yourself

 
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Author Update
Tuesday June 21, 2011
 

Don't Be Afraid To Reinvent Yourself

Rick Frishman and Robyn Freedman Spizman

Editor's Note: Today's Author Update is excerpted from "Author 101 Bestselling Book Proposals: The Insider's Guide to Selling Your Work"

Reinvent Yourself

If you’ve written before, don’t be afraid to reinvent yourself or try writing differently. Everything has a life cycle, and what you’re doing, no matter how successful, can grow old. Build aggressively on your success by constantly doing and giving more. Don’t hesitate to experiment or be bold.

Besides giving your following something new and invigorating, reinvention stimulates writers and keeps their work exciting and fresh. Regardless of your success or lack of success, writers must continue to search for that new idea, that breakthrough that can catapult them to the next level. Look at the examples of some of Rick’s best-known, bestselling clients.

Although the Chicken Soup books brought Jack Canfield and Mark Victor Hansen overwhelming success, they both reinvented themselves apart from the Chicken Soup series and each other: Mark with his book The One Minute Millionaire (coauthored by Robert G. Allen, Harmony, 2002), and Jack with The Success Principles (coauthored by Jane Switzer, HarperResource, 2004).

Harvey Mackay had a formula that kept him on the bestseller lists, but in his new book, We Got Fired! . . . And It’s the Best Thing That Ever Happened to Us (Ballantine Books, 2004), he decided to take an new and successful approach. Although Robert Kiyosaki’s books may look like they follow the same path that has made them so popular, each new title adds more: a new twist, a different emphasis, or additional information.

Robyn Says

Publishers and agents are professionals, books are their business, and they’re always on the hunt for great writers and books; they don’t want mediocre books.

Remember, these are seasoned experts who are excellent judges of content and quality. Writers should fall in love with their ideas; however, you have to separate from the book and really ask yourself, if you glanced at this book:
● Would you buy it?
● What benefit does it provide the reader?
● When you reread it, is it really all that fabulous?
● If it’s fiction, is it really a page-turner?
● Do unbiased individuals who read a great deal or have a literary background really think it’s all that amazing?

Writing an outstanding book will dramatically increase the prospects of its being published and of agents and publishers taking a more supportive role in your career. So hone your craft and get it right before you try to market your book.

Read more from Rick and Robin's Author 101 Bestselling Book Proposals: The Insider's Guide to Selling Your Work

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