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Thursday, June 16, 2011

Moneybox: I Love You, Dad (but $35 Less Than Mom)

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I Love You, Dad (but $35 Less Than Mom)
Do Americans buy more expensive gifts for Father's Day or Mother's Day?
By Annie Lowrey
Posted Thursday, June 16, 2011, at 5:13 PM ET

Illustration by Robert Neubecker. Click image to expand. On Sunday, Americans will show their fathers how much they care by showering them with special meals, handcrafted cards, and, of course, carefully picked presents--barbecue sets, ties, that new putter he's been craving. The question that gnaws at all fathers and mothers about these presents is: Do our children love Mom or Dad more? Put it in raw dollar terms: Do we spend more for Father's Day or Mother's Day?

Those who think dads are better-loved find support in the theory that the sorts of things we buy for our dads--tools, electronics--are more expensive than the sorts of things we buy for our moms--brunch, flowers. (A corollary to this theory says that women, the main buyers on Father's Day, are more enthusiastic shoppers than men, the main buyers on Mother's Day.) A few surveys support this hypothesis. Ebates, the online coupon store, for instance, queried shoppers and found that they spent more on Father's Day than Mother's Day by a significant margin--$144 to $82.

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Annie Lowrey reports on economics and business for Slate. Previously, she worked as a staff writer for the Washington Independent and on the editorial staffs of Foreign Policy and The New Yorker. Her e-mail is annie.lowrey@slate.com.

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