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Friday, July 8, 2011

Instant MBA: If You're Satisfied, You're In Denial

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Friday, July 8, 2011

Today's advice comes from IKEA CEO Mikael Ohlsson's interview with The Wall Street Journal:

"We are never satisfied. That is a large part of what makes IKEA successful. We are always critical. We ask: Why can't we do this better? Why can't it be cheaper?

"We swing between frustration and inspiration and are never complacent. If someone says, 'Well, this is pretty good,' then he or she is in denial. Because it can always be better," he says.

Ohlsson, who started his career at the company in the carpet section of an IKEA store in Southern Sweden, says the improvement process involves hundreds of mistakes until you finally get it right.

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