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Wednesday, August 3, 2011

Your Guide to Better Business Writing

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One-Third of Professionals Write Poorly.
Don't Be One of Them.
Harvard Business Review
Guide to Better Business Writing, 2nd Edition
Does writing for an audience of senior managers or key stakeholders get your heart pounding—in a bad way? Do you stare at your blank screen for several painful minutes, type in a few words, delete them, type a few more, delete again, and then go refill your coffee? When you send e-mails to colleagues, do your messages disappear into a void, never to be read, let alone answered? Do your proposals fail to grab clients' attention and win jobs?
Many of us fumble for the right words and tone when we write, even if we're confident and articulate when we speak. But it doesn't have to be that way. Writing clearly and persuasively requires neither magic nor luck. And it's not a genetic gift. It's a skill, to be sure—but one you can build with the help of the practical advice in this guide.
This specially priced collection will help you:
Push past writer's block.
Organize your ideas.
Cut to the chase—and keep readers' attention.
Trim the fat from your documents.
Strike the right tone.
Create proposals that win business.
Write e-mails that get people to act.
Edit your own writing.
Call out key points with formatting.
Avoid grammar gaffes.
This new collection is yours for only $19.95.* That's a savings of more than 50% off the individual articles!
Guide to Better Business Writing, 2nd Edition
ORDER NOW
Only $19.95*
Product #10919
PDF or Softbound Collection
Guide to Better Business Writing, 2nd Edition includes these 10 articles:
Write Quickly—Then Edit
Win Over Readers by Meeting Their Needs
Sell Your Proposal with a Strong Executive Summary
Make Your Proposal Come Out on Top
How to Write E-Mails People Will Read
Is Your E-mail Concise—or Curt?
Strike the Right Tone
Five Quick Ways to Trim Your Writing
How to Write Correctly Without Knowing All the Rules
Is Following the "Rules" Tripping Up Your Message?
To order by phone, call us toll-free at 800-668-6780 and mention referral code 00994.
Outside the U.S. and Canada, call +1-617-783-7450.
* Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or
import fees imposed by the country of import. Please check with your customs office for details.
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Harvard Business Publishing Copyright © 2011 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved.
Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163
Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)

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