About Marketing: Great Customer Service Captures a Consumer

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Customer service is the key to turning a prospective buyer into a customer. Often, people think that the buying choice is made via price, but nothing could be further from the truth. When you provide exceptional customer service a customer is willing to pay more for that service. Great Customer Service Captures a Consumer Take for example BMW, the BMW vehicle is an amazing car and let me put a disclaimer here - yes I own one. Now, with the disclaimer out there let me explain to you why I bought a BMW. It is true I went and test drove the car because of the amazing reviews, but I purchased the car because of the service. When I go to my local BMW dealership to have service done, I pull the car into the service garage, they take the key and I am escorted into the service area where I am greeted promptly. Everyone in that dealership smiles and says hello. They always take care of me and my car and they never return my car back to me dirty... Read more Top 6 Marketing Consultants Share Their Secrets There are times that a company seeks to outsource their marketing efforts. Often, when a company does this they seek out marketing consultants. A marketing consultant works with... Read more QR Codes - Understanding Best Practices You've seen them, those technical looking badges that are appearing everywhere. They are called QR codes, QR stands for "quick response."  More than likely you are seeing at... Read more Plan Your Marketing Strategy Having a marketing strategy can be the life or death of a business. If you aren't sure how to begin developing your marketing plan and strategy these resources will help you. Marketing Ads Used Car Marketing Plan Marketing Strategy Consumer Marketing Website Marketing Featured Articles Marketing Tools and Help Marketing Courses and Tutorials Small Business Marketing Marketing Your Business Online Social Media Marketing Marketing Your Brand   More from About.com Top 10 Skin Myths How do you know the information and advice you get about your skin is true? Start with this article, which debunks some of the the most persistent myths out there. More> Learn a New Hobby Are you thinking about taking up a new hobby? From chess to painting to birdwatching, this comprehensive list provides a wide variety of options, to suit all sorts of interests. More> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement