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- Customers acquired through Google search advertising more valuable than previously thought
- Is some homophobia self-phobia?
- Major source of cells' defense against oxidative stress identified
- Scientists forecast forest carbon loss
- Long-term studies detect effects of disappearing snow and ice
| Customers acquired through Google search advertising more valuable than previously thought Posted: 06 Apr 2012 08:45 PM PDT In a down economy where advertisers are concerned about every dollar spent, researchers have developed a new method of measuring the effectiveness of Google search advertising, taking into account not only online sales, but goods or services purchased off-line as well.  |
| Is some homophobia self-phobia? Posted: 06 Apr 2012 08:44 PM PDT Homophobia is more pronounced in individuals with an unacknowledged attraction to the same sex and who grew up with authoritarian parents who forbade such desires, a series of psychology studies demonstrates. The study is the first to document the role that both parenting and sexual orientation play in the formation of intense fear of homosexuals.  |
| Major source of cells' defense against oxidative stress identified Posted: 06 Apr 2012 11:17 AM PDT New research on a protein that protects cancer and other cells from oxidative stresses could one day help doctors to break down cancer cells' defenses, making them more susceptible to treatment.  |
| Scientists forecast forest carbon loss Posted: 06 Apr 2012 05:28 AM PDT For more than 30 years, scientists at the Harvard Forest have scaled towers into the forest canopy and measured the trunks of trees to track how much carbon is stored or lost from the woods each year.  |
| Long-term studies detect effects of disappearing snow and ice Posted: 06 Apr 2012 05:28 AM PDT Regions of the earth where water is frozen for at least a month each year are shrinking as a result of global warming. Some of the effects on ecosystems are now being revealed through research conducted at affected sites over decades. They include dislocations of the relationships between predators and their prey, as well as changes in the movement through ecosystems of carbon and nutrients. The changes interact in complex ways that are not currently well understood, but effects on human populations are becoming apparent.  |
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