A Great Example Of Android's Monetization Problem

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		Tech Science Entertainment Wall Street Markets Strategy Sports Lifestyle Politics Law International Video Latest Thursday, June 21, 2012 A Great Example Of Android's Monetization Problem This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here. Evernote, the popular note taking app, released data about average annual revenue per user across different platforms. Evernote has more than 34 million users so it's a pretty good window into monetization trends. Apple's iOS platform, on the iPhone and iPad, generated some of the highest revenues per user. Blackberry was surprisingly high, but this is likely because many of them are enterprise workers (whom a note taking app would appeal to). Android was at the bottom, even below Windows Phone. Evernote's data reaffirms that Android has a major monetization problem with app developers. Flurry recently found that for developers with apps on both platforms, Android apps generate only 24 percent of the revenue generated by iOS. App Annie was a little more generous, finding that Google Play (the main Android app store) generates about 40 percent the revenue for developers as Apple's App Store. However, AppAnnie also found that revenues were growing at the same rate on both platforms. In other words, the monetization gap is not closing. Follow the Chart Of The Day on Twitter: @chartoftheday Read » Also On SAI Today: Revision3 Cofounder David Prager Ankles Web-Video Network Microsoft Is Working On Building Its Own Phone, Says Nomura Everything You Think You Know About The History Of Invention Is Wrong TWITTER IS HAVING ISSUES Advertisement CHART OF THE DAY: How Much Money Microsoft Has Lost On The Xbox CHART OF THE DAY: Here's How Fast Square Is Growing CHART OF THE DAY: If Merchants Hate Groupon So Much, Why Do They Keep Coming Back For More? Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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