About Marketing: Does Your Marketing Agency Make the Grade?

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing With all the other aspects of business under your umbrella, sometimes you do not have the manpower or the expertise to take on all of your marketing responsibilities as well. Many successful businesses have taken to outsourcing their marketing tasks, but what should you look for in an outsourced company and if you have a marketing agency how do you know they are making the grade? Does Your Marketing Agency Make the Grade? Outsourcing allows a company to put more focus on product development and overall operations, but you don't want to be taken. You want to be sure that you are getting what you are paying for, so it's important to know whether or not your marketing agency has your best interest at heart. What are the signs that your agency is working for you?.. Read more Integrated Marketing - What is it and Why is it Important? I love when we coin phrases and they become the buzz, but when it really comes down to it a lot of people don't know what's meant by the said phrase. I'm going to pick on one of those phrases today and it's Integrated Marketing. Our marketing world is shifting that is no secret. Everywhere we look we see something about integrated marketing, but I still see companies that don't embrace that approach. Integrated marketing is the holistic approach to communication in marketing. It's making sure that you are being consistent in your marketing both online and offline. In other words - well it's important.... Read more What are Key Performance Indicators and Why are They Important? Key performance indicators and key success indicators form an important part of the information required to determine and explain how a company progresses towards its business and marketing goals. However,... Read more Sales Training We always have things to learn when it comes to sales and marketing. You'll find the best sales tips and advice in this resource of valuable information from the pros. Marketing Ads Temp Job Agency Online Marketing Marketing Agency Job Agency Marketing Jobs Featured Articles Marketing News and Blogs Marketing Statistics and Research Marketing Careers and Training Plan Your Marketing Strategy Marketing Tools and Help Marketing Courses and Tutorials   More from About.com Free Children's Books How would you like to have access to a free online public library of books from around the world for kids 3 to 13? Read more...> Best Water Parks Better pack your bathing suit -- here are our recommendations for the funnest, wettest, splashiest water parks around. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement