About Marketing: Luxury Travel Resort Slam Dunks Brand Campaign

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing It's a bitter cold evening in Kansas and I've locked myself in my home office to find my muse and share with you a successful branding story. If you've taken my branding course, you know that branding is not about your logo, your business name or your website. It's about what your customers perceive about you and how you make them feel. Luxury Travel Resort Slam Dunks Brand Campaign I recently had the opportunity to visit a luxury resort in Cancun, Mexico and be introduced to a new branding campaign being launched by the Villa Group resorts. The branding campaign was interesting and intriguing, themed around the statement "Your Story Starts Here." They would introduce the branding campaign and follow through with a complete marketing campaign to create consumer awareness. The marketing campaign would consists electronic newsletters and a social media marketing campaign that included a sweepstakes and opportunity to win an all inclusive getaway to one of the Villa del Palmar resorts. Before the trip I received press information and was interested to hear about about their brand campaign, but I was more interested to see how they would implement this campaign and follow through with their guests. Learn more about my trip to Villa del Palmar and how this luxury resort is adapting to, identifying and fulfilling the needs of their guests. Villa del Palmar Slam Dunks New Branding Campaign ... Read more Marketing Strategies You Will Need in 2013 I'm not psychic nor do I have a crystal ball, but I've made some marketing predictions I think you will not only find interesting, but you'll... Read more Set Your Goals and Ring in a Successful 2013! Will you make 2013 your best year yet? If you are looking for information on how to do just that, I have a treat for you. Several of the... Read more Plan Your Marketing Strategy Having a marketing strategy can be the life or death of a business. If you aren't sure how to begin developing your marketing plan and strategy these resources will help you. Related Searches Brand Marketing Luxury Spa Resort Luxury Travel Marketing Campaign Luxury Hotels Featured Articles Marketing Tools and Help Marketing Courses and Tutorials Small Business Marketing Marketing Your Business Online Social Media Marketing Marketing Your Brand   More from About.com The Perfect Engagement Ring How to find a gorgeous ring with a style and price that suit your needs. Read more...> Best U.S. Destinations Experts pick the top U.S. destinations for 2013 based on budget, special events, and more. Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement