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		Home Tech Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life Friday, October 25, 2013 Twitter Wants $1.4 Billion For Its IPO [THE BRIEF] Good morning, AdLand. Here's what you need to know today: Twitter is seeking as much as $1.4 billion for its upcoming initial public offering. The social media network plans to sell 70 million shares at between $17 and $20 each, according to a regulatory filing. Sharp named Minneapolis-based Olson as its new North American agency of record. The account was previously held by McGarryBowen. Instagram published a blogpost about its new ads, displaying what they will look like. Condé Nast named Nilou Motamed as editor in chief of food publication Epicurious. Motamed, who previously oversaw restaurant coverage at Time Inc.'s Travel + Leisure, is tasked with expanding Epicurious' scope beyond just food. Heineken USA chief marketing officer Lesya Lysyj is leaving the beer importer to become the president of Weight Watchers North America. Greek yogurt company Chobani is making a heavy advertising push to tout its all natural ingredients. The campaign comes a little more than a month after the company had to recall some of its product for making people ill. Digiday spoke with Buzzfeed, Quarts, and New York Magazine about what the publishers are doing to keep people on their websites. Multinational pharmaceutical company GlaxoSmithKline is putting its digital advertising account up for review. GSK works with more than 100 digital shops globally and is looking to streamline its account, Campaign reports. Carbonated soft drink Cheerwine has named Charlotte-based BooneOakley its agency of record. Pro tip to my fellow Yankees who venture south to the land of the pines: get your hands on some Cheerwine.  Previously on Business Insider Advertising: Publicis' Big Ad Deal With YouTube Is Broadcast TV's Worst Nightmare This Ad For A 'Cougar' Dating Site Features A Porn Star — But That's Not Why It Was Banned In Australia The First iPad Air Commercial Casts Apple As The King Of Creativity Look At The Gigantic 1990s-Style Banner Ads Google Is Testing In Violation Of Its Years-Long Promise Not To After Decades Of Shame, Oscar Meyer Is Bringing Bacon Fat Out Of The Closet Here's What Ads On Instagram Will Look Like (And How To Get Rid Of Them) Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the Advertising RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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