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Friday, September 5, 2014

Social-Media Demographics Annual Report

New Report Alert

The Social-Media Demographics Report: Differences In Gender, Age, And Income At The Top Networks

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Thiago GuimarĂ£es

The demographics of who's on what social network are shifting — older social networks are reaching maturity, while newer social messaging apps are gaining younger users fast.

In a new report from BI Intelligence we unpack data from over a dozen sources to understand how social media demographics are still shifting.

Social networks including Facebook, Google+, Twitter, LinkedIn, and even Pinterest have become more dependent globally on the 25 to 34 age bracket, while others like Snapchat and Tumblr remain heavily skewed to teens and younger adults.

The report is full of charts and data that can easily be downloaded and put to use.

In full, the report:

  • Looks at overall social networking adoption in the U.S. and globally
  • Assesses the most important demographic skews at the top social networks, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and Tumblr
  • Examines whether Facebook is losing out on teen and millennial users as sites like Instagram grow
  • Compares how demographics have changed over time as older social networks have matured
  • Identifies the social networks that have become more and less gender-skewed in the last year
  • Digs into demographics at top social messaging apps, including Snapchat

To read the full report and for access to all analysis, reporting, and downloadable charts from BI Intelligence, sign up for a free trial.

RELATED REPORT: The Smartphone Market Report Q3 : Platform And Vendor Shares In Global Markets, And The Rise Of New Competitors

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