Amazon Still Has A Gigantic Growth Opportunity, Even In Books And Electronics

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		Tech Media Wall Street Markets Strategy Sports Tools Travel Politics Latest Video Wednesday, March 30, 2011 Amazon Still Has A Gigantic Growth Opportunity, Even In Books And Electronics Amazon still has tremendous growth opportunities ahead, Morgan Stanley analyst Scott Devitt writes today. Despite Amazon's growth so far, it still only represents 8% of global e-commerce, Devitt writes -- and ecommerce is only 6% of retail. Therefore, as Amazon continues to steal market share from retailers -- Barnes & Noble, Borders, and Best Buy are immediate U.S. targets -- Devitt thinks it can reach $100 billion in revenue by 2015. That's more than double the $45 billion in sales that the Street expects from Amazon this year. Even Amazon's mature industries like books can still produce plenty of growth. Today's chart shows Amazon's media and "EGM" (electronics and general merchandise) sales -- versus the competition, and versus the broader books and consumer electronics market. Read » Also On SAI Today: With +1, Google Is Going Right After Facebook And Twitter Apple's iPhone 5 Delay Just Opened The Door For Google And Microsoft Mark Zuckerberg's Dad Loves Tumblr (But Not Foursquare) Microsoft Strategy Chief: Tablets May Just Be A Fad Advertisement CHART OF THE DAY: Myspace's Revenue Collapse CHART OF THE DAY: Investors Run Away From RIM CHART OF THE DAY: Did Groupon Have A Terrible February? Share this email: Buzz Facebook Twitter Digg Reddit StumbleUpon The email address for your subscription is: dwyld.kwu.careers@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI: Silicon Alley Insider RSS Feed Business Insider. 119 Fifth Avenue, New York, NY 10003 Terms of Service | Privacy Policy

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