RefBan

Referral Banners

Yashi

Wednesday, March 16, 2011

Here's The Real Reason Why Twitter Is Telling Developers To Stop Making Twitter Clients


View this email online | Add newsletter@businessinsider.com to your address book
SAI: Silicon Alley Insider Share this Email
SAI THE WIRE CLUSTERSTOCK MONEY GAME GREEN SHEET WAR ROOM LAW REVIEW LATEST VIDEO
Wednesday, March 16, 2011


Here's The Real Reason Why Twitter Is Telling Developers To Stop Making Twitter Clients

Twitter made it clear last week that it would no longer support developers making new Twitter client apps, and that it would keep a tight leash on existing third-party clients.

Why? Officially, because Twitter wants to own that part of the Twitter experience now -- that's why it has been building and buying Twitter mobile apps for the last year or so. And because it wants to make sure everyone on Twitter has a consistent experience.

And because it wants to sell ads; it will keep more of the ad money if everyone is using official Twitter clients, as opposed to clients from other developers, with whom Twitter might have to share ad revenue.

But the real reason for Twitter's actions is simpler: More than 40% of tweets are still sent from non-official Twitter apps, according to an analysis of 25 million tweets by Sysomos, via GigaOM. This doesn't tell us where the tweets are being read, which is ultimately more important for Twitter advertising. But it says that the people who are sending tweets -- Twitter's most active users -- still use third-party tools almost half of the time.

So instead of just focusing on making the best tools possible, Twitter is also telling everyone to stop competing with them. Sure is nice to own the platform! Read »


Also On SAI Today:
Advertisement

CHART OF THE DAY: Netflix Is Beating YouTube To Win The War For Consumer Mindshare

CHART OF THE DAY: Netflix Is Beating YouTube To Win The War For Consumer Mindshare
CHART OF THE DAY: Why The Newspaper Industry Collapsed

CHART OF THE DAY: Why The Newspaper Industry Collapsed
CHART OF THE DAY: AOL Has Had Layoffs For 11 Straight Years

CHART OF THE DAY: AOL Has Had Layoffs For 11 Straight Years
Share this email: Buzz Buzz Facebook Facebook Twitter Twitter Digg Digg Reddit Reddit StumbleUpon StumbleUpon
Find Us on Facebook Follow US on Twitter
The email address for your subscription is: dwyld.kwu.careers@blogger.com

Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI: Silicon Alley Insider RSS Feed

Business Insider. 119 Fifth Avenue, New York, NY 10003

Terms of Service | Privacy Policy


If you believe this has been sent to you in error, please safely unsubscribe.

No comments:

Yashi

Chitika