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Friday, April 29, 2011

Apple's Incredible Profit Growth In Context


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Friday, April 29, 2011
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Apple's Incredible Profit Growth In Context

Apple's profits beat Microsoft for the first time in a very long time for the last quarter.

It's an amazing triumph for a company that was on the brink of death in 1997, and would have been a lost cause if not for the return of Steve Jobs and a $150 million investment from Microsoft.

When Steve Jobs announced that investment on stage a big Apple event, he said, "We have to let go of this notion that for Apple to win Microsoft has to lose."

It was a prophetic statement, as is evident in the chart above. Microsoft's profits aren't collapsing as Apple's rise. Microsoft's last quarter was one of its best. Read »


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