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Wednesday, July 20, 2011

Your Guide to Persuasive Presentations

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Your Guide to
Persuasive Presentations
Harvard Business Review
Are you preparing an important presentation?
Does public speaking make your face flush and
your heart race? Are you struggling to create a concise, powerful argument?
Packed with practical advice on everything from structuring content to overcoming stage fright, our new Guide to Persuasive Presentations will give you the tools and confidence you need to master public speaking.
Whether your audience is a small group of well-known colleagues or a larger gathering of prospective clients or board executives, learn how to: shape your information to specifically address your audience's needs; prepare visual aids that develop, not distract from, your points; and grab your listeners' attention and hold it.
This new collection is yours for only $19.95.* That's a savings of more than 50% off the individual articles!
Guide to Persuasive Presentations
ORDER NOW
Product #12795
PDF or Softbound Collection
Guide to Persuasive Presentations includes these 11 articles:
The Basic Presentation Checklist
This article offers an eight-step checklist as insurance for making sure your
audience doesn't walk out or doze off halfway through your speech.
Presentations 101
Inexperienced presenters make two kinds of mistakes: the intelligent kind that all of us must work through, and the kind that is so obvious that you just shake your head in disbelief.
How to Make Your Case in 30 Seconds or Less
Having an "elevator speech" ready to go at a moment's notice will enable you
to make the most of once-in-a-lifetime communication opportunities.
Coping with Stagefright
Almost every businessperson has experienced some form of stagefright. This
article offers several strategies that can help you overcome your nervousness.
Easy on the Eyes
This article offers best practices for creating charts and other presentation graphics.
It also covers related themes, including the way people take in visual information.
Plan for Visuals
Good visual aids will give your presentation impact, keep the audience engaged,
and make your points stick.
Why the Best Presentations Are Good Conversations
Learn how to create a presentation that makes people feel that they're part of a dialogue.
Connect with Your Audience
Audiences are moved to action by speakers they trust. The key is using your
physical presence to create trust.
Presence: How to Get It, How to Use It
Why do some people instantly command attention and respect? When they speak,
we listen. Their opinions seem to carry more weight. These people have presence.
Are Your Presentations Inspiring?
Many presentations are long-winded and simple-minded; few manage to say the
right thing at the right time in the fewest possible words.
The Twentieth Century's Greatest Speech — What Made It So Powerful?
Martin Luther King, Jr.'s famous "I Have a Dream" speech is a shining example of the power of public speaking. This article examines the speech in detail and extracts four lessons that can be applied to today's business presentations.
To order by phone, call us toll-free at 800-668-6780 and mention referral code 00959.
Outside the U.S. and Canada, call +1-617-783-7450.
* Purchasers are responsible for all shipping charges, duties, taxes, brokerage fees, and/or
import fees imposed by the country of import. Please check with your customs office for details.
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Harvard Business Publishing Copyright © 2011 Harvard Business School Publishing, an affiliate of Harvard Business School. All rights reserved.
Harvard Business Publishing | 60 Harvard Way | Boston, MA 02163
Customer Service: 800-545-7685 (+1-617-783-7600 outside the U.S. and Canada)

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