Often, when we think about marketing, we immediately think about large, multi-step, long-term marketing campaigns. While they can be very effective, they can also be logistically and financially unrealistic for many small business owners.
One of the best ways to get actively involved with marketing on a smaller scale is by testing out a few stand-alone activities over a period of time. This kind of "trial and error" can help you test the waters, and see what types of marketing your target audience responds to. Many times, you will be able to zero in on a handful of activities that require limited time and financial investment, and you can combine them to create a customized, affordable and effective marketing strategy.
The newsletter this week is all about inspiring you with new marketing ideas, and giving you the tools you need to try something new in your business. Start by browsing my list of 101 Small Business Marketing Ideas, then submit your favorite marketing idea to help expand the list.
I've also included links on getting started with social media, and a comprehensive small business marketing guide that provides a collection of marketing resources for small businesses.
Enjoy!
Alyssa
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