About Marketing: Marketing Strategy vs. Marketing Plan - What's the Difference?

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing What's the difference in a marketing strategy and a marketing plan? This is a common question and unfortunately many view them as the same thing. They are not. A strategy identifies the goals and objectives, your marketing plan tells you how you are going to get there. Without both of these tools businesses will often find themselves trying to sail upstream without paddles. Marketing Strategy vs. Marketing Plan - What's the Difference? Your marketing strategy and marketing plan serve two purposes and are well worth the time investment. Let me show you the components in each one and educate you on how they can be used to assist in reaching your business goals... Read more Holiday Marketing - Retailers are Vying for Consumers Using the Top Trends and Strategies Ecommerce holiday planning takes time and effort and it also means being aware of the latest trends, tools and technologies that consumers are using. You can't just... Read more Marketing You - The Key to Landing A Job Are you one of the millions looking for a job today? I feel for you.  Everyday I hear of someone that has been laid off or lost their job.... Read more Marketing News and Blogs It can be difficult to stay on top of the latest trends and changes in marketing. Use these news resources and marketing blogs to keep you current on all marketing issues. Marketing Ads Marketing Plan Marketing Strategy Promotion Marketing Business Marketing Brand Marketing Featured Articles Marketing Statistics and Research Marketing Careers and Training Plan Your Marketing Strategy Marketing Tools and Help Marketing Courses and Tutorials Small Business Marketing   More from About.com 2011's Cutest Winter Boots Snuggly snow boots are essential for women who live in cold climates, but still want to put their best foot forward. More> 10 Budget Work Essentials Figuring out how to pay for a fabulous work wardrobe can be a challenge. These 10 mix-and-max essentials are all under $50. More> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2011 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary Advertisement