About Marketing: Do You Understand the Value of Content Marketing?

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Are you using content to market your business? Content is king. I know, you've heard it and if you haven't I'm afraid you've had your head in the sand and it's time to dig it out. It's true content is very important when it comes to marketing and I'm going to show you why. Content Marketing - Understand the Why and How I know that the majority of people hate to write and I have to be honest when we mention to clients that content is important they often look at us with a look that could kill. I understand, honest. We are all wearing different hats, we are all busy beyond belief and now I just added one more thing to you plate. I love to write, I know that's not everyone's passion - believe me I get it. However, with that being said I think when you understand the value in content you'll want to start writing immediately or at least outsource it so you can begin using content to market your business. Content has the ability to leave a longer impression than any other type of marketing method. Do you know why?... Read more 5 Steps To a Winning Social Media Strategy Are you frustrated with the results that you are seeing from social media marketing? Did you ever stop to consider that maybe you are doing it wrong? Over the last... Read more Understand the Impact of Google's "Your World" on Search Are you ready for Google to bring Your World to your search results? I hope so, because that's what they announced today. Your World marks the third major move toward... Read more Sales Training We always have things to learn when it comes to sales and marketing. You'll find the best sales tips and advice in this resource of valuable information from the pros. Marketing Ads Website Marketing Marketing Tips Sales Strategies Product Marketing Marketing Strategy Featured Articles Marketing News and Blogs Marketing Statistics and Research Marketing Careers and Training Plan Your Marketing Strategy Marketing Tools and Help Marketing Courses and Tutorials   More from About.com Living with Depression By obtaining the correct medical intervention and learning better coping skills, you can not only live with depression, but live well. More> 9 Symptoms of Depression If you have experienced five or more of these symptoms within the same two week period, this could be indicative of an episode of depression. More> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary Advertisement