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Monday, January 9, 2012

About Marketing: Marketing Campaign Checklist

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From Laura Lake, your Guide to Marketing
There are many things that go into a marketing campaign and it's important to make sure you have done your due diligence to ensure the campaign's success.

That due diligence includes identifying your target, conducting market research, and determining the best way to reach your target.


Marketing Campaign Checklist
In today's world planning a productive and successful promotional campaign is crucial, especially with the cut in marketing dollars that many of us are experiencing.

Success comes from the following components:

  • Identifying Your Target
  • Market Research
  • Marketing Message Development
  • Pricing Strategy
If you have all of these things in order you've increased the odds of your campaign's success. Read more

4 Small Business Marketing Steps You Need to Put Into Check
I think the biggest mistake small businesses make in marketing is making everything so difficult for consumers to understand that they don't get it. Small businesses often make the mistake of... Read more

Marketing Predictions for the Upcoming Year 2012
I'm not psychic nor do I have a crystal ball, but I've made some marketing predictions I think you will not only find interesting, but you'll... Read more

Marketing Statistics and Research
At first market research may feel overwhelming and a task that you don't want to take on, but if you use these resources you will find that this important research can actually be an enjoyable adventure.

 


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Marketing Careers and Training
Plan Your Marketing Strategy
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Small Business Marketing
Marketing Your Business Online

 

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This newsletter is written by:
Laura Lake
Marketing Guide
Email Me | My Blog | My Forum
 
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