About Marketing: Save Money by Learning How to Measure Your Marketing Efforts

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing We are all watching our marketing budgets carefully. We want to make sure we get the most value from our marketing initiatives and efforts. That can be difficult to do when you don't know how to quantify your marketing and really measure what's working and what's not. Save Money by Learning How to Measure Your Marketing Efforts Understanding not only the importance of quantifying your marketing efforts, but how to determine the success of a marketing campaign, will equip you with the knowledge that you need to turn your marketing around. This information gives you the knowledge to gain a higher return-on-investment (ROI) and a lower cost-per-lead (CPL) that your marketing yields. In today's economy it is extremely important to measure your marketing efforts.... Read more Great Customer Service Captures a Consumer Customer service is the key to turning a prospective buyer into a customer. Often, people think that the buying choice is made via price, but nothing could be further... Read more Top 6 Marketing Consultants Share Their Secrets There are times that a company seeks to outsource their marketing efforts. Often, when a company does this they seek out marketing consultants. A marketing consultant works with... Read more Public Relations It is important to have a solid understanding of how the press works. Use these resources to learn how to leverage public relations and make it work for you. Marketing Ads Make Money Learning English Saving Money Money Investing Money Money Featured Articles Marketing Methods Target Marketing Event and Seminar Marketing Sales Training Marketing News and Blogs Marketing Statistics and Research   More from About.com Top 10 Skin Myths How do you know the information and advice you get about your skin is true? Start with this article, which debunks some of the the most persistent myths out there. More> Learn a New Hobby Are you thinking about taking up a new hobby? From chess to painting to birdwatching, this comprehensive list provides a wide variety of options, to suit all sorts of interests. More> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement