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Friday, March 9, 2012

The Surprising Amount Of Money Google Pays Apple To Be Its Default Search Engine


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Friday, March 9, 2012
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The Surprising Amount Of Money Google Pays Apple To Be Its Default Search Engine

Apple is getting $1 billion annually from Google just for making Google the default search engine in iOS and on the desktop for Safari, says Macquarie analyst Ben Schachter.

Schacter believes Google generates $1.3 billion in revenue from toolbar searches on Apple gadgets. Of that, he thinks Google forks over 75% of the revenue to Apple.

It's a pretty good deal for Apple, and a reason to believe Apple won't drop Google search any time soon.


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