About Marketing: Optimize Your LinkedIn Profile

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing Did you know that there are 7610 searches on LinkedIn per minute? In 2011 there were 4.2 billion professionally-oriented searches on the LinkedIn platform. LinkedIn launched on May 5, 2003 and has earned the name "the social network for professionals." On the average 36.5 million people visit LinkedIn every month. Optimize Your LinkedIn Profile and Increase Find-Ability What do we use LinkedIn for? 61% of social media users use LinkedIn for professional networking. 81% of LinkedIn users belong to at least 1 group. Top use of LinkedIn for entry level users is job search. Top use of LinkedIn for middle management and top-level executives is industry networking. 90% of LinkedIn users think the site is useful because: It helps to connect to individuals in the same industry as possible clients. It's more professional than Facebook. It allows me to hire people that I wouldn't regularly meet. So whether you are using LinkedIn to create new connections, strengthen existing relations, position yourself as an expert, cultivate leads, or searching for a job statistics show that LinkedIn is important. Now, question is - are they finding you on LinkedIn? Learn how to optimize your LinkedIn profile so that you increase find-ability and are found when prospective clients or recruiters are looking for what you have to offer... Read more Google Analytics - A Marketing Must-Have for Businesses Tracking is a vital part to marketing.  If we don't know what we are doing that works and what we are doing that doesn't work we are just guessing. With that... Read more 3 Easy Steps to SMS Marketing SMS marketing is marketing using a mobile phone. SMS stands for short message server, otherwise known as text messaging or mobile marketing. In short SMS marketing is done using a mobile device... Read more Marketing Methods There are different methods when it comes to marketing. This includes direct marketing, relationship marketing, advertising, public relations, and positioning. Use these resources to find out which method will work best for you. Marketing Ads Business Profile Linkedin Profile Corporation Profile WWW Linkedin Featured Articles Target Marketing Event and Seminar Marketing Sales Training Marketing News and Blogs Marketing Statistics and Research Marketing Careers and Training   More from About.com Financial Emergencies An unexpected change in your financial situation can be incredibly stressful. Here's how to cope. More> Retirement Planning Learn the top five things you need to do in order to start building a retirement nest egg. More> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement