RefBan

Referral Banners

Yashi

Tuesday, April 3, 2012

The Android App Store's Monetization Problem


BI Intelligence
April 03, 2012
The Android App Store's Monetization Problem

Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.

Android's app store continues to struggle. According to a new report from mobile analytics firm Flurry, Android's monetization falls far behind iOS, and now newcomer Amazon, as well. For every dollar of iOS revenues, developers only get 23 cents from Android. On the other hand, they receive 89 cents from the Amazon Appstore; almost 4 times the level of Android.

Android has a serious fragmentation problem that is hindering app monetization. There are so many software updates and phones that developers don't know what they're developing for. With every update the problem gets worse, and developers are increasingly training their eyes elsewhere to get paid. As we discussed in a recent note, the real network effect in the mobile platform wars is with app developers, not the consumers.

Click here to read our note on why the Android App Store is broken →

Click here to read our note on the "network effect" in the mobile platform wars →

Revenue Per Active User

Feedback? Questions? Send us an email



BI Intelligence
Home  |  Analysts  |  Alerts  |  Your Account
Copyright © 2012 Business Insider, Inc. All rights reserved.


The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com
Change Your Email Address  |  Unsubscribe  |   Subscribe
Business Insider. 257 Park Avenue South, New York, NY 10010
Terms of Service  |  Privacy Policy
Email powered by:
Sailthru




No comments:

Yashi

Chitika