If You Think The Mobile Ad Market Is Going To Be Huge You Need To See This

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		Tech Entertainment Wall Street Markets Strategy Sports Lifestyle Politics Law International Video Latest Thursday, June 14, 2012 If You Think The Mobile Ad Market Is Going To Be Huge You Need To See This This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here. Advertisers have so far been slow to embrace mobile ads. Five years into mobile advertising (we pegged it to 2007), its size and growth far lags behind two comparable mediums, broadcast TV and desktop internet. Is it unfair to compare mobile advertising to TV and the desktop web? Nope. Smartphones are a media device carried by around 100 million Americans for 16 hours a day. What is different: there's no clear strategy for advertising on mobile devices yet. So far most mobile advertising has come from search, which is really just an extension of the desktop. Sellers of mobile ads need to define a clear value proposition if ad spend is ever going to catch up with engagement. Read » Also On SAI Today: Microsoft Is Throwing A Big Bash On Monday For Its iPad Killers HOAX: Here's A Funny Fake Letter About What Happens At Conde When You're Caught Nude* GOOD NEWS FOR FACEBOOK: Big Advertiser Says Performance Of New Mobile Ads Is Very Promising Deal Terms, Layoffs, And More: Inside The Clickable-Syncapse Deal Advertisement CHART OF THE DAY: AOL Makes The Hot Young Tech Companies Look Pathetic Visual Learner? Get SAI's Chart Of The Day CHART OF THE DAY: The PC Business Has Stalled Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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