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Tuesday, July 24, 2012

Where Apple's Revenue Comes From

CHART OF THE DAY: Where Apple's Revenue Comes From


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Tuesday, July 24, 2012
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Where Apple's Revenue Comes From

Apple's reported a revenue of $35 billion for the third quarter of 2012, which fell short of Wall Street's expectations of $37.1 billion.

The iPhone continues to be the leading revenue driver for the company, but it no longer makes up the majority of Apple's revenue.

The iPhone accounted for 46% of Apple's revenue in the third quarter, down from 58% in the second quarter, though still impressive when you consider that the phone has only been around for five years.

Apple's iPhone sales declined quarter-over-quarter, and the average selling price of each iPhone dropped as well, from $647 per unit in the second quarter to $624 per unit in the third quarter.

On the other hand, the iPad accounted for a greater share of Apple's revenue in the last quarter, increasing from 17% in the second quarter to 26% in the third quarter of 2012.

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