About Marketing: Internet Marketing Strategies for Small Businesses

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Marketing Marketing What is Branding? Marketing Careers Public Relations From Laura Lake, your Guide to Marketing There was a time, not too long ago that advertising online was an option. There were some businesses that considered it, some embraced it and others just ignored it. In today's business world we are seeing a paradigm shift if you will. There are new online methods and techniques that are become not only more efficient in reaching our consumers, but they are cost effective as well. To prove my point consider the latest statistic provided by World Bank, over 74.5% of the United Status population uses the internet. This number will only continue to grow. Top Internet Marketing Strategies for the Small Business Consumers are not only becoming more comfortable purchasing online, but many of them are starting to prefer online shopping to traditional shopping. We can use online marketing to reach these consumers in new ways. Online marketing enables us to target our marketing messages to specific consumers and the end result is better conversion and an increased return on our investment for our marketing dollars. There are many methods of marketing online including website marketing, search engine marketing, social media, affiliate marketing and content marketing. It's important that each business weighs the pros and cons of each method and then choose the method or methods that will work best for their business. I've put together information regarding top internet marketing strategies for the small business and what I think each business should consider when delving into the online space to market products or services. I believe having an understanding of the strategies will help any small business in creating an effective online marketing strategy and increase the chances of online marketing success... Read more Marketing Communication - How Much is Too Much? Are you over communicating with your clients and customers?  This is becoming more of a problem as new communication tools are introduced to our companies.  We are using email, Twitter,... Read more Create a Manageable Content Strategy that Works Are you using content to market your business? Content is king. I know, you've heard it and if you haven't I'm afraid you've had your head in the sand and... Read more Target Marketing Marketing to a specific target can be rewarding, but where do you start? Take a look at these resources that break down targets by age, culture, industry and more. Marketing Ads Marketing Strategies Emailing Marketing Small Businesses Marketing Strategy E Marketing Strategy Featured Articles Event and Seminar Marketing Sales Training Marketing News and Blogs Marketing Statistics and Research Marketing Careers and Training Plan Your Marketing Strategy   More from About.com Plan a Caribbean Vacation Whether you're planning a romantic escape, a girlfriend getaway, or an active family vacation we've got the resources you need. Read more...> How to Eat Locally Eating locally has many benefits, the food is fresher, tastes better, and has less environmental impact. But how can you get started? Read more...> This newsletter is written by: Laura Lake Marketing Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Marketing newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2012 About.com   Must Reads Breaking Into a Marketing Career First Steps to Marketing a Business Social Media Marketing 7 Day Course Mobile Marketing for the Small Business Marketing Glossary   Follow me on: Advertisement