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Friday, November 2, 2012

Samsung Is The World's Largest Smartphone Manufacturer By A Long Shot

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Friday, November 2, 2012
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Samsung Is The World's Largest Smartphone Manufacturer By A Long Shot
This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

In the case of smartphone makers, a rising tide does not lift all boats equally.

According to estimates from Canaccord Genuity, Samsung has shot further ahead of the pack as the world's largest smartphone manufacturer, shipping 56.3 million units in the third quarter. 

Apple is in an increasingly distant, but still formidable, second place.

Apple's consolation is that it still takes a larger share of industry profits, despite shipping approximately half as many units as Samsung. 

The rest of the industry is grouped around five to nine million quarterly smartphone shipments.

One notable exception is Nokia, which only sold 2.9 million Windows-powered Lumia phones in the quarter. Lumia sales were ravaged after Microsoft announced that current Lumia owners would not get a full upgrade to Windows Phone 8. With Windows Phone 8 now launched, Nokia needs to see significant growth in sales if the one-time largest manufacturer of smartphones is to halt its tailspin.

Two other manufacturers to watch are Chinese up-and-comers Huawei and ZTE, which have catapulted from nowhere to 7.6 and 6.8 million smartphone shipments last quarter, respectively. The companies specialize in low-cost smartphones and could make a huge splash in the market with the heft of the Chinese government's support. Those close ties, however, have drawn scrutiny from regulators in some markets.



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