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Friday, November 30, 2012

Samsung's Massive Marketing Budget

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Friday, November 30, 2012
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Samsung's Massive Marketing Budget

Another great chart from Horace Dediu at Asymco. He looks at the advertising budget of Apple, Samsung, HP, Dell, Microsoft, and Coke. Why include Coke? Because it's a huge advertiser, and its "primary cost of sales is advertising."

As you can see, Samsung is blowing all the companies away in advertising. But, advertising isn't Samsung's only marketing expense. It also has big, crazy launch parties and promotional discounts. If you look at Samsung's full marketing expenses, you get a better idea about the incredible amount it cost Samsung to become the world's biggest smartphone company.

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