Stop Calling iPads 'Mobile' Devices

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		Home Tech Finance Markets Politics Strategy Entertainment Advertising Retail Sports Life Thursday, January 17, 2013 Stop Calling iPads 'Mobile' Devices In November 2010, Facebook held an event at its headquarters to talk about new mobile products. After the presentation, a reporter asked Mark Zuckerberg why there was no talk of a Facebook iPad app. At that point, the iPad was only a few months old, but it was already a phenomenon. Facebook hadn't yet rolled out an app. "iPad's not mobile, next question," said Zuckerberg to laughs from the audience. He followed up saying, "It's not mobile, it's a computer, it's a different thing." Apple had successfully marketed the lightweight, portable iPad as a mobile device. So the reporters in the room were incredulous that Zuckerberg didn't call the iPad a mobile gadget. Two years later, it's clear that Zuckerberg was right. The iPad isn't any more of a mobile gadget than a MacBook Air. The iPad is just a PC. As you can see in this chart from our Death of the PC presentation, over 90% of tablet usage is done right inside the home. People need to stop calling the iPad, and other tablets, mobile devices. They're home PCs that are a little easier to carry around. Read » Also On SAI Today: How To Clear Your Facebook Search History In 30 Seconds After Launching 2 Startups, Brittany Laughlin Has Landed An Enviable Position At Union Square Ventures Advertisement CHART OF THE DAY: The Case Against Apple In One Chart CHART OF THE DAY: Surprise! iPhone Demand Is Fine CHART OF THE DAY: iPad Revenues Will Soon Pass Dell Revenues Share this: Facebook Twitter Digg Reddit StumbleUpon LinkedIn The email address for your subscription is: dwyld.kwu.jobhuntportal11@blogger.com Change Your Email Address | Unsubscribe | Subscribe | Subscribe to the SAI RSS Feed Business Insider. 257 Park Avenue South, New York, NY 10010 Terms of Service | Privacy Policy

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