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Monday, May 27, 2013

How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time

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May 27, 2013

 
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How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time

Details on the media plan behind it.

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Gwyneth Paltrow On Why Getting Paid $2 Million To Be A Brand Ambassador Is The 'Perfect' Job
Gwyneth Paltrow On Why Getting Paid $2 Million To Be A Brand Ambassador Is The 'Perfect' Job
Good work if you can get it.
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Eminem Is Suing Facebook For Allegedly Ripping Off His Song In Home 'Airplane' Ad
Eminem Is Suing Facebook For Allegedly Ripping Off His Song In Home 'Airplane' Ad
Did the ad agency rip off the song to "curry favor” with Zuckerberg?
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P&G CEO Bob McDonald Steps Down After Pressure From Bill Ackman, Activist Investor
P&G CEO Bob McDonald Steps Down After Pressure From Bill Ackman, Activist Investor
The quote that sealed his fate: "How much patience does the board have?"
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Flickr Has A Secret 'We're Hiring' Ad Only Engineers Can See
Hidden in the source code.    Read »
The Guy Who Created Google+ And Then Redesigned Facebook Has A New Job
A new challenge for one of social media's top thinkers.    Read »
Bloomberg Businessweek Is Trying To Shame Millennials Into Moving Out Of Their Parents' House
Spoiler alert: You end up middle aged and single.    Read »
A D V E R T I S E M E N T


See Also
What Abercrombie & Fitch Ads Would Look Like With Plus-Size Models
What Abercrombie & Fitch Ads Would Look Like With Plus-Size Models
Because A&F doesn't sell plus-size clothes.
  Read »  
This Survey Says Tumblr Is a Ghost Town For Brands
This Survey Says Tumblr Is a Ghost Town For Brands
The median number of engagements per brand is ... just two.
  Read »  
Twitter Just Unveiled A Huge New Video Strategy
Twitter Just Unveiled A Huge New Video Strategy
Big new product launch.
  Read »  
WPP CEO Martin Sorrell Is Targeted In An 'Open Letter' From One Of His Own Creative Directors
WPP CEO Martin Sorrell Is Targeted In An 'Open Letter' From One Of His Own Creative Directors
Enough about 'metrics,' already. More about creativity.
  Read »  


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