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How To Strengthen Your LinkedIn Network (LinkedIn)
LinkedIn can be a valuable sales lead-generating tool, as well as an indispensable career tool. In fact, it was the top social network of the year for salespeople, three-fourths of whom performed better than their peers when using social media. But you can't just turn to your LinkedIn network when you need something. In order to make the most of your LinkedIn network, you have to continually strengthen your relationships with connections: - Reach out to someone you haven't spoken to in a long time
- Keep in touch with someone even if you don't have an immediate need
- Reach out to connections in a personal way at least twice a year
Now learn how to properly execute each of these outreach scenarios. Read >  Pinterest Refers More Dollars Per Order To eCommerce Sites Than Any Other Social Media (Monetate)
Social media accounts for a dismal .71% of conversions on eCommerce websites. The verdict is still out on whether consumers will ever become big buyers on social media. However, there is one outlier in this new market. Pinterest sent more traffic to eCommerce websites in the first quarter of 2013 than it did in the retail-heavy fourth quarter. Moreover, Pinterest users referred to a shopping website spend $80.54 on average per order — the most of any social network. Read >
Twitter Launches New Ad Product (Twitter)
Twitter has added a new ad product, called Lead Generation Cards (LGC), to its suite of offerings. LGCs allow users to expand a brand's Tweet to find more information about a special offer or coupon. The user can then redeem that offer with a click of a button, since the expanded Tweet already contains pre-filled fields for the user's Twitter handle and email address. Read >  Experienced Marketers Leverage YouTube More Than Novices (Social Media Examiner)
Marketing professionals with more than five years experience favor different social media platforms than those with less experience. Most noticeably, YouTube is used by 73% of marketing veterans whereas only 37% of entry-level marketers leverage the video sharing platform. Read >
Analysis That Will Help You Determine The Best Times To Tweet (Simply Measured)
The best times to Tweet depends on your audience. However, you can conduct research to find out what your optimal times might be: - Analyze your top tweets
- Measure organic mentions
- Know your audience
- Segment content types by time of day
- Monitor current engagement trends
- Compare competitor engagement
There are a number of paid and free analytical tools on the market that will help you measure the metrics above. Be sure to demo and try different offerings so you can select the best software for your needs. Read > Twitter Adds Two-Factor Authentication To Protect Your Account (Twitter)
There have been a slew of hacker attacks on media organizations' Twitter accounts recently. In an effort to crack down on this, Twitter has introduced two-factor authentication to help keep its 555 million users secure. Read > How To Manage Your Brand's Reputation On Social Media (MDG Advertising)
Your online reputation matters: 94% of clicked search results are organic, not paid. It's important to be proactive about managing your brand's reputation, so that you control the conversation, resolve crises, hear from customers, and act on other important tasks to manage your brand. See the infographic below: 
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